FutureMK
/ Service 05

Reporting & Analytics

Recurring reports and live dashboards covering lead volume, lead quality, conversion rates, and campaign effectiveness — built to satisfy procurement and contract-performance documentation requirements. We surface what's working, what isn't, and the next move.

Pricing
By quote
Timeline
Ongoing retainer
Deliverables
06

/ Deliverables

What you actually get.

No vague ‘strategy’ line items. Every box is a thing that lands in your inbox or your repo.

  • Recurring performance reports & dashboards

    Weekly / monthly / quarterly cadence — built so a non-analyst can read them and a procurement officer can audit them.

  • KPI tracking

    Lead volume, lead quality, conversion rates, campaign effectiveness, channel attribution — every KPI the contract specifies.

  • Tracking foundations

    GA4, server-side / first-party setup, consent management, custom events. Trustworthy data, day one.

  • Continuous-improvement recommendations

    Each report ships with prioritised recommendations for the next cycle — what to ship, what to kill, what to test.

  • Conversion experiments

    Funnel analysis, A/B and multivariate tests on real revenue. Results in plain English.

  • Contract-performance documentation

    Audit-ready evidence pack covering SLAs, deliverables, and outcomes — formatted for renewal review.

/ Process

How this works
day to day.

4 stages. Each ends in a thing you can approve, request changes on, or kill.

  1. / Step 01

    Audit

    What's tracked, what's broken, what's lying. We surface every gap before we touch anything.

  2. / Step 02

    Foundation

    Setup or rebuild tracking — server-side, first-party, consent-aware. Trustworthy data, day one.

  3. / Step 03

    Experiment

    Hypothesis, test, ship or kill. Two weeks per cycle. Real revenue, real decisions.

  4. / Step 04

    Report

    Monthly digest, not a 40-tab spreadsheet. Decisions, not dashboards.

/ FAQ

Common questions, real answers

The questions clients actually ask before booking. If yours isn't here, ping us — we'll add it.

  • Server-side first. Ad blockers and iOS kill 30%+ of client-side data — we route around it.

/ Ready to brief?

Let's build the
Reporting work.

Tell us about the project. We respond within one business day — with a real person, not a chatbot.