FutureMK
/ Service 04

Brand & Identity

Brand isn't a logo. It's the system that lets a 3-person team create 300 assets that all look like one company. We build that system: identity, voice, design tokens, and the brand book that lives next to the founders' laptops.

Pricing
By quote
Timeline
8–12 weeks
Deliverables
06

/ Deliverables

What you actually get.

No vague ‘strategy’ line items. Every box is a thing that lands in your inbox or your repo.

  • Strategy & positioning

    Who you are, who you're for, why they should care. Captured in a one-page brand strategy.

  • Logo & wordmark

    Primary mark, monogram, lockups, exclusion zones. Built to scale from favicon to billboard.

  • Design system

    Colour, type, layout, motion, iconography — versioned in Figma with code-ready design tokens.

  • Brand book

    The PDF + Figma file your team will actually open. Examples, do/don't, edge cases.

  • Pitch decks & collateral

    Templates, deck systems, business cards, signage, packaging — whatever the brand needs to live.

  • Voice & tone

    How you write. Headlines, microcopy, error messages — language guidelines that match the visual.

/ Process

How this works
day to day.

4 stages. Each ends in a thing you can approve, request changes on, or kill.

  1. / Step 01

    Workshop

    Half-day session with founders. We map the territory: who you are, who they think you are, who you want to become.

  2. / Step 02

    Strategy

    Positioning, audience, voice. One page — no 80-slide brand bibles nobody reads.

  3. / Step 03

    Identity

    Three directions, refined to one. Logo, type, colour, motion, voice — designed as a system.

  4. / Step 04

    Apply & document

    Real artefacts (deck, site, packaging) so we test the system. Then it goes into the brand book.

/ FAQ

Common questions, real answers

The questions clients actually ask before booking. If yours isn't here, ping us — we'll add it.

  • Always. Figma + Adobe + Sketch — yours forever, no vendor lock-in.

/ Ready to brief?

Let's build the
Brand work.

Tell us about the project. We respond within one business day — with a real person, not a chatbot.